Founder and CEO Mindy Horwitz is a St. Louis native, married to a Wash U alum and the mother of three children including one current Wash U student. She has a BA in communications from the University of Wisconsin-Madison and her MSW from the Wurzweiler School of Social Work in New York. Mindy is an active volunteer and well-connected throughout the St. Louis community. She has worked in NYC, LA, and Minneapolis, and has a wealth of experience managing projects and people. Mindy excels at planning, execution and organization.

Mindy Horwitz





Karen grew up in Phoenix and graduated from Wash U in 1989 and has lived in St. Louis since then. She is a CPA at a top nationally ranked accounting firm. Karen is the mom of two college-aged students, and is a master of all things business and organization. She serves on multiple boards in town and volunteers extensively in the community.


Health and Wellness


Joelyn has a BA and a JD from UW Madison as well as a master's degree in speech-language pathology. Her husband is a well-respected, Wash U educated, Ob-Gyn in St. Louis. Joelyn has two children, one of whom has a severe food allergy. She is very well connected to our local medical community and familiar with allergy-related concerns.